Strata

David Drucker Vice President, Manager of Agency Services

“STRATA was making noise and I wanted to be a part of it,” said David Drucker, STRATA Vice President of Agency Services.  In 1995, Drucker was impressed by the standards that STRATA was setting in the Advertising Agency industry and reached out to management to join the STRATA team.  “More than any other company out there, STRATA is product driven – not just driven by marketing.  Product people run the company and really know the client, their needs and are driving innovations within the industry.”

Drucker’s experience was a great fit for STRATA.  The New York native worked in sales and sales management positions for CoreMedia, Media Management Plus, and Arbitron.  Notable is his 23-year history of building entrepreneurial start-up software firms into thriving, profitable businesses.  “All of my previous positions were building blocks.  You put it all together and you couldn’t plan out a better path to my current role at STRATA.”

Drucker is responsible for STRATA’s Agency Division and leads a team to develop new products, meet demanding revenue targets, develop strategic alliances, and creates a stable business environment.  During his tenure at STRATA, Drucker has been an integral part, helping to define the business model as well as attracting clients to these growing organizations. 

“Even though STRATA has been around for over 25 years, there still is an entrepreneurial feel here.  We can move a concept or a vision into a product really quickly.”  Drucker has led STRATA’s growth in the industry to more than 1,200 clients and 13,000 individual buyers and sellers in the United States and Canada.

“It’s interesting that I went to college to be an archaeologist.  I loved the search for knowledge and lost civilizations.  At its core, archaeology is putting together history’s puzzle.  When you step back and look at what we do at STRATA, there is an interesting parallel.  We find out the needs of our clients and put together those needs and our solutions, basically putting together a technological puzzle.  The best difference between archaeology and STRATA is that I’m not out in the sweltering heat digging with a spoon!”