February 3
Originally appearing at eMarketer.com on February 2, 2012
Candidates’ ad agencies invest more heavily in Facebook than Twitter, while Twitter wins out over blogs for more posts about the race
Social media sites play an important role in providing information about the Republican primary races and the upcoming presidential election in general. A Digitas survey conducted by Harris Interactive found that the majority of social media users turn to Facebook, Twitter and other social networks to learn more about the presidential candidates. >Read More
February 3
Posted by John Shelton at iMediaconnection.com on February 2nd, 2012
As some of you may already know, we survey media buying executives every quarter to identify major advertising trends. The most recent STRATA Survey, conducted during Q4 2011, provided some important bellwether points around such areas as the economy, mobile, social media and platform focus. Below are a few of the main findings from the January 2012 release, but be sure to check out the full report here. >Read More
February 3
Originally appearing at MarketingCharts.com on January 31, 2011
The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by 31% of agencies, down 9% from Q3, followed by spot radio (8%). Spot TV (broadcast) continues to be an area of interest, with 28% of those surveyed saying they are more focused on it than a year ago, up 12% from Q4 2010. Agencies are similarly excited about spot cable, with 26% saying they are more focused on it than a year ago, representing 66% growth from the previous year. In fact, 38% feel that spending will never be greater for digital than traditional media.
>Read More
January 27
Advertising Trends Identified in 4th Quarter Agency Survey
CHICAGO, IL (January 24, 2012) – Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012. However, the STRATA Survey noted that Digital advertising was flat during the fourth quarter, but Mobile is building momentum. >Read More
January 26
Originally appearing on BtoB Media Business’s www.btobonline.com, 1/26/12
Chicago—Media buyers are optimistic that ad and marketing spending will increase this year over 2011, according to a quarterly survey of advertising agencies conducted by STRATA, a producer of media buying and selling software. Eighty-one percent of respondents said they expect their clients’ advertising and marketing spending to increase or stay the same this year compared with 2011. >Read More
January 26
Originally appearing on Media Life, 1/26/12
It may be a better year for advertising and for media jobs in 2012. That’s according to the quarterly survey of advertising agencies conducted by STRATA, a Chicago-based media buying and selling software provider. Forty-nine percent of respondents to the fourth-quarter survey said they believe the first half of 2012 will be better than the second half of 2011 for advertising, with an increase in business compared to the same time last year. >Read More
January 11
Cox Digital Solutions, CampaignGrid partner with Yahoo for election ads
Originally appearing on Adweek.com on January 11, 2012 by Ki Mae Heussner
For the past few months, Yahoo has been ramping up its 2012 election coverage, with a new Web show “Remake America,” new blog “The Signal” and new ABC News partnership. Now, it’s making sure that it’s advertising arm is equally ready for the campaign season ahead.
In an announcement today, the Sunnyvale, Calif.-based company disclosed that it was naming Cox Digital Solutions the exclusive national seller of political, issue and advocacy advertising across Yahoo properties for the upcoming election year. >Read More
January 6
Originally appearing on Mashable Jan. 6, 2012 by Alex Fitzpatrick
Have you been seeing more ads for Mitt Romney or Barack Obama on Facebook and Google these days? That’s because politicians are dramatically increasing their spending on digital advertisements, according to a new survey conducted by STRATA. >Read More
January 6
We’re now in election year 2012, and the early indication is what most people suspected: political ad spending will be up versus previous years. Sixty percent of executives at political media buying and ad agencies believe political advertising budgets for this presidential election will increase versus previous years, according to a STRATA survey, >Read More
January 6
Originally appearing on All Facebook by David Cohen on January 3rd, 2012
With the Iowa caucus today marking the official start of election season, Strata, which provides software for media selling and buying, conducted a survey on how political advertisers are spending their budgets, and Facebook dominated the social category.
STRATA found that 92 percent of respondents said they >Read More
November 30
Originally appearing in Women’s Wear Daily, on Nov. 29, 2011 by Vicki M. Young and Lisa Lockwood
’Tis the season for advertising spending.
For the crucial holiday selling season, retailers appear to be armed with advertising budgets equal to, or slightly larger than, last year. According to a spot check of ad agencies, consulting firms and retailers, stores are employing a combination of digital, print, TV and outdoor advertising to drum up holiday business. While gift-giving appears to be the dominant trend, many are using newspapers, inserts and online ads for promotional purposes and to encourage self-purchases. >Read More
November 22
Most marketers will spend as much or more than last year
Originally appearing at Media Life, by Diego Vasquez on November 22, 2011
Yes, the economy is struggling, and yes, second-half advertising numbers trickling out over recent weeks have been sobering.
But most advertisers still plan to spend at least as much this holiday season as they did last year, and some are even increasing their budgets.
That’s the finding of a new survey of media buyers conducted by STRATA, a Chicago-based media buying and selling software provider. >Read More
November 22
Originally appearing at All Access, (affiliated with MediaBase) on November 22, 2011
A new STRATA “flash survey” confirms digital media is set to have a strong holiday advertising season. MEDIAPOST reports, “While spot broadcast and cable TV remains #1 among for holiday-oriented advertisers, Internet/digital ranks #2, displacing spot radio, which falls to the #3 option, followed by network cable TV, print, broadcast network TV, and out-of-home media.” >Read More
November 15
Originally appearing in MediaPost on Nov. 15th, 2011 by Joe Mandese
It’s beginning to look a lot like digital, almost everywhere Madison Avenue goes this holiday season. That’s the finding of a special “flash survey” STRATA Systems conducted among its agency clients to gauge how recent economic trends are impacting their seasonal media planning and buying. >Read More
November 1
Originally appearing in The Wall Street Jounral on November 1, 2011, by Geoffrey A. Fowler and Emily Steel
Web companies often upend industries. But they can labor for years to fully make money on their revolutions.
Take Google Inc. When the Internet titan came onto the scene in the 1990s, the company first focused on building technologies for searching the Web before considering its advertising prospects, recalls Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the digital advertising company owned by Publicis Groupe SA.
It wasn’t until a competitor, GoTo.com, created >Read More
October 21
Originally appearing on ClickZ on October 21, 2011 by Christopher Heine
One in five ad agencies surveyed by STRATA predict their digital spend will outweigh traditional within three years. The media buying software firm released Q3 data yesterday aggregating marketing behaviors from 89 of its ad agency clients.
Thirty-four percent of the agencies said digital was their No. 1 medium, while 35 percent cited local TV. The finding represents the closest outcome in the three years Strata has been asking the digital vs. local TV survey question. Not surprisingly, 85 percent of the respondents said they have been more focused on digital in 2011 than they were last year. >Read More
October 21
Originally appearing on zonewire.net on October 21, 2011 by Stewart Schley
Some encouraging words today for the local cable ad business, courtesy of ad-buying software provider STRATA, as the company’s quarterly survey of U.S. agencies found a rising focus on local television in general and local cable in particular.
STRATA said 31% of agency respondents said they’re focusing more on local cable advertising than they were a year ago. That’s up 13% from the number of respondents who cited local cable as a main focus a year ago. The heightened attention to local cable dovetails >Read More
October 21
Originally appearing at All Access Music Group on October 21, 2011
Advertising showed some resiliency this quarter by achieving solid gains consistent with spending trends from third quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. However, client attraction and decreasing budgets remain the chief challenges affecting overall agency growth. The survey also noted a possible shift for the top advertising channel, with Digital and Local TV now only separated by a margin of 1%. Radio is trending down in the survey.
STRATA found that 52% of respondents noted that their business is increasing >Read More
October 21
Originally appearing at Chief Marketing Technologist on October 21, 2011 by Scott Brinker
Sometimes it feels like the future takes a long time to arrive. While most of you reading this blog have likely been focused on digital marketing as the “hot spot” in marketing for a while, it’s always been surprising to me how long it’s taken legacy marketing institutions — the classic big agencies of Madison Avenue — to truly embrace that opportunity.
I know, change is hard. Disruptive innovation works this way. But still, in the future… any agency that wants to remain great, must surely embrace digital with genuine creative love. How far off could that future be? >Read More
October 20
Posted by David Cohen on October 20th, 2011
While 89 percent of advertising agencies plan to use Facebook in their campaigns, 64 percent believe it’s still too early to tell how the launch of Facebook’s Open Graph will affect social media ads. >Read More
October 20
Originally appearing in MediaPost on October 20, 2011 by Joe Mandese
For the first time since being tracked, digital media - including online, social and mobile - has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from STRATA, the media data processing provider that services roughly half of all U.S. ad agencies. Asked what their No. 1 medium of choice was during the third quarter of 2011, 34% of agency executives cited digital, only one point lower than the 35% who cited local TV. That’s the closest point of parity in the three years since STRATA began querying its agency clients on the dominance of various media in their workflow and budgeting, and represents a 43% leap from the second quarter of 2011.
The findings, which are based on a segment of more than 900 agencies that process about $50 billion worth of media through STRATA’s systems, also reflect >Read More
October 20
Identifies Advertising Trends in 3rd Quarter Agency Survey
CHICAGO, IL (October 20, 2011) – Advertising showed its resiliency this quarter by achieving solid gains consistent with spending trends from third quarter 2010, according to a new STRATA quarterly survey of leading advertising agencies. However, client attraction and decreasing budgets remain the chief challenges affecting overall agency growth. The survey also noted a possible shift for the top advertising channel, with Digital and Spot (Local) TV now only separated by a margin of 1%.
STRATA, the system of choice for over 900 agencies (roughly half of ad agencies nationally), found that 52% of respondents noted that their business is increasing >Read More
September 26
Originally appearing in INVESTOR’S BUSINESS DAILY, by By Pete Barlas on 09/14/2011
Android is trailing Apple (AAPL) in the mobile display ad game, but probably not for much longer.
Advertising agencies still prefer Apple for their clients display ads over Google’s (GOOG) mobile operating system, but Android’s fast growth could level the playing field in the next year or so, analysts say.
Nearly 87% of ad agencies called Apple’s iPhone a preferred destination for mobile display ads in the U.S., with Android No. 2 at 62%, according to a quarterly poll released last month by STRATA, a maker of software that helps companies buy and monitor online ads. >Read More
September 8
Originally appearing on TVBTelevisionBroadcast on September 7th, 2011
NEW YORK: Katz and Cox are taking over management of ePort, the online ad marketplace launched by the Television Bureau of Advertising three years ago. The platform had just surpassed $1 billion in sales last summer when the TVB decided to seek operational partners for it.
Katz Television Group and Cox Reps, a division of Cox Media Group, said today that they worked out a collaboration with STRATA, the Chicago firm that created the ePort electronic portal for the TVB. Cox and Katz will assume financial and directional support of the ePort e-business platform. >Read More
September 8
Originally appearing on RBR.com TVBR.com on September 7th, 2011
In July, 2010, TVB’s Gary Belis confirmed that TVB was considering spinning off the managing of its ePort electronic platform for buying and selling spot TV. That has now happened (as of 9/1): Katz Television Group and Cox Reps announced a new collaboration with STRATA to assume financial and directional support of the ePort e-business platform. E-Port is an online e-business solution for streamlining the buying and selling process.
STRATA created ePort for TVB in 2007 as an electronic platform over which buyers, local TV broadcasters or national representatives can send any transaction, and from which any buyer or seller can receive any and all transactions. Local TV broadcasters and the rep community funded the multi-million dollar development to make the process more accurate for the nearly 75% of local broadcast business conducted via a paper process. To date, ePort has processed more than $2 billion through its electronic transaction system, simplifying the entire process through increased automation and greater accuracy. >Read More
September 8
Originally published by TVTechnology, 09.07.2011
NEW YORK: Katz and Cox are taking over management of ePort, the online ad marketplace launched by the Television Bureau of Advertising three years ago. The platform had just surpassed $1 billion in sales last summer when the TVB decided to seek operational partners for it.
Katz Television Group and Cox Reps, a division of Cox Media Group, said today that they worked out a collaboration with STRATA, the Chicago firm that created the ePort electronic portal for the TVB. Cox and Katz will assume financial and directional support of the ePort e-business platform.
STRATA created ePort for TVB in 2007 as an electronic platform over which buyers, local TV broadcasters or national representatives could send and receive transactions. >Read More
September 7
Originally appearing in Media Daily News, 9/8/11 by Wayne Friedman
The slow-growing world of TV station electronic billing looks to get a boost with two of the nation’s largest TV station sales rep companies taking over ePort, a prominent industry-supported system.
Katz Television Group, a division of the Katz Media Group, and Cox Reps, a division of Cox Media Group, will take over the financial oversight and the marketing direction of ePort, a software program developed by media buying and selling systems developer STRATA.
The Chicago-based STRATA created ePort in 2007 for the then TV advertising group, the Television Bureau of Advertising, now known as TVB. >Read More
September 7
The two leading rep firms along with the broadcast software developer will provide the financial support to maintain and further develop the system for buying and selling spot TV.
Originally appearing on TVNewsCheck.com on Sept. 7, 2011 by Harry A. Jessell
TVNewsCheck, September 7, 2011 12:00 PM EDT - The two leading U.S. TV station rep companies — Katz Media and Cox Reps — are joining with broadcast software developer STRATA to maintain and continue the development of ePort, the Internet-based system for buying and selling spot TV advertising launched by TVB four years ago.
“ePort needs a financial support system,” said Leo MacCourtney, of Katz Television, who is acting as a spokesman for the new ePort consortium. “Both Katz and Cox are stepping up to say, ‘It’s very important that local television have an electronic platform to conduct business.’” >Read More
September 7
Companies Join Forces with STRATA to Assume Support of ePort from TVB
New York, NY, September 7, 2011 – Katz Television Group, a division of the Katz Media Group, and Cox Reps, a division of Cox Media Group, today announced a new collaboration with STRATA to assume financial and directional support of the ePort e-business platform. A transformative innovation for the television industry that streamlined the buying and selling process, ePort will continue to enable greater efficiency and accuracy through increased e-business capabilities and future enhancements.
STRATA created ePort for TVB in 2007 as an electronic platform over which buyers, local TV broadcasters or national representatives can send any transaction, and from which any buyer or seller can receive any and all transactions. Local TV broadcasters and the rep community funded the multi-million dollar development to make the process more accurate for the nearly 75% of local broadcast business conducted via a paper process. To date, ePort has processed more than $2 billion through its electronic transaction system, simplifying the entire process through increased automation and greater accuracy. >Read More
August 30
Originally appearing at Chicago Tribune.com on August 30, 2011
Jin Lim has been promoted to vice president, media research and development at STRATA. Robert Burkhart has been promoted to vice president of agency development at STRATA. >Read More
August 26
Originally appearing at Mediabase’s All Access Music Group on August 26, 2011
The economic downturn has about 7% of advertisers cutting ad budgets, and 11% warning of planned budget cuts, according to a survery from CHICAGO-based STRATA.
Some good news, as “media buyers responding to STRATA’s SURVEY said that 82% planned >Read More
August 24
Originally appearing August 24, 2011 at B to B MEDIA Business
Chicago—About 7% of advertisers cut ad budgets and 11% warned of budget cuts in the wake of the financial gyrations that followed the U.S. debt downgrade, according to an online survey of media buyers conducted this month by STRATA, >Read More
August 23
CHICAGO, IL - STRATA, a leading media buying and selling software provider, today announced the promotion of two managers to Vice President.
Robert Burkhart has been promoted to Vice President, Agency Development. Jin Lim has been promoted to Vice President, Media Research and Development.
Burkhart joined STRATA throught the acquisition of >Read More
August 4
Originally appearing at Search Engine Watch, by Rob D. Young, on August 4, 2011
Two studies have shown that Facebook is the preferred choice in social advertising by a broad margin. However, digital advertising on the whole is growing, and Twitter, YouTube, LinkedIn, Google+, and Foursquare should all be receiving extra love over >Read More
August 4
Originally appearing August 4th, 2011 at eMarketer.com
Brands continue to focus on marketing to iPhone owners
The iPhone was a media darling from the get-go, quickly surpassing earlier smartphones like the BlackBerry in terms of marketer interest and appearing in the pockets and purses of creatives around the country. But Google’s Android operating system has since taken off, and its availability on a variety of devices >Read More
August 2
New STRATA study on ad trends: More agencies focused on radio
Story appearing originally on July 29, 2011 at RADIO-INFO.COM
21% of the major agencies surveyed by Chicago-based STRATA report they are “more focused on radio than they were a year ago.” STRATA says “TV is still tops for advertisers (41%), but the medium is steadily losing ground against digital (24%), with radio rounding out the top three advertising options at 13%.” On a macro level, >Read More
July 29
Originally apppearing 7/29/11 in All Facebook by David Cohen
Advertising on Facebook continues to beat back challenges from other social networking sites.
According to a new survey of major ad agencies by software provider STRATA , 81 percent of respondents who incorporated social media into their campaigns during the second quarter of 2011 also incorporated Facebook, while 39 percent made Twitter part of their arsenal, and 36 percent did so with YouTube. The new kid on the block was not left out, either, as 27 percent said they planned to add Google Plus to their client campaigns.
Social media in general came in third on the list of preferred digital advertising options, at 52 percent, trailing online display (78 percent) and search (64 percent), and topping only mobile (26 percent).
Television was still the preferred outlet for advertisers, at 41 percent, followed by digital at 24 percent, and radio at 13 percent. But 76 percent of respondents expressed more interest in digital that one year ago, while 56 percent said they were less focused on print.
>Read More
July 28
STRATA Identifies Advertising Trends in 2nd Quarter Agency Survey
CHICAGO, IL (July 28, 2011) – Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a new STRATA quarterly survey of major advertising agencies. However, continued investment and interest in Digital is on the rise.
STRATA, a leading media buying and selling software provider, found that optimism at the start of 2011 waned during the second quarter, >Read More
July 28
Originally apppearing 7/28/11 in MediaPost by Joe Mandese
Advertising budgets decrease during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by STRATA, the big media-buying processing firm owned by Comcast. The survey, which is the most recent in a quarterly series conducted by STRATA, signals a reversal from the first quarter of the year, when a majority of agency executives responding said
>Read More
July 22
This article originally apppeard 7/22/11 at www.adexchanger.com
Sell-side platform (SSP) FatTail announced a new integration with media buying workflow and software firm STRATA. The release says that the partnership will allow STRATA’s “media buying agencies to purchase digital assets more efficiently and allow for a faster and more accurate ordering process.” >Read More
July 20
CHICAGO, IL – STRATA, the media buying and selling software innovator, today announced they have integrated with FatTail’s MEDIA ConciergeTM online publisher Supply Side Platform to help simplify digital buying for ad agencies. The partnership will allow STRATA’s 1000+ media buying agencies to purchase digital assets more efficiently and allow for a faster and more accurate ordering process. By connecting the media buyer directly with premium publishers, the STRATA - FatTail partnership is the first integrated transparent solution to deliver beginning to end digital media transaction processing.
>Read More
May 13
Originally appearing on MAY 12, 2011 on eMarketer.com
Agencies say more clients are interested in Android devices and SMS advertising as more consumers interact with brands via both smartphones and feature phones, marketers are approaching mobile advertising in new ways.
STRATA, a software company for media buying and selling, polled agencies about their clients’ preferences in Q1 2011. When it comes to mobile advertising, 37% of respondents said they are creating display advertising the most, and 25% noted SMS advertising. This is compared to 63% for display advertising and 15% for SMS advertising in Q4 2010. >Read More
May 12
Originally appearing on THE CMO Site, April 12, 2011, by Keith Dawson, Senior Editor.
Email marketing and Facebook command the bulk of more marketers’ budgets than other channels, followed by Web and TV advertising, according to the latest unscientific poll on The CMO Site.
In what marketing channel are you spending the largest part of your budget this year?
A few months back we discussed a Marketing Sherpa survey that asked a slightly different question. That survey was about the momentum of spending in marketing shops, and this one is about the magnitude. (The categories in the two polls do not correspond precisely.) The older survey found that spending was projected >Read More
May 2
Originally appearing April 2, 2011 on The CMO Site by Keith Dawson, Senior Editor.
Ad spending rebounded strongly in the first quarter of 2011, but digital spending stalled, as agency customers were concerned about the ROI of digital marketing and integration of digital into the traditional mix, according to STRATA’s 1Q, 2011 Agency Survey. >Read More
May 2
Originally appearing in MediaPost on May 2, 2011
Rentrak, the first aggregator of digital set-top TV audience data to integrate with Madison Avenue media processing giant Donovan Data Systems, this morning announced a similar deal with another major “back-office” agency systems provider, Comcast-owned STRATA.
The deal is another important step toward making digital set-top TV audience data a practical alternative to Nielsen’s conventional panel-based ratings, because it enables agencies using STRATA’s software and systems to seamlessly plan, buy and post TV advertising buys via set-top audience estimates.
The development is particularly important >Read More
May 2
– Addition of STRATA will Help Both Agencies and Stations Plan, Buy and Sell Local TV -
PORTLAND, OR (MAY 2, 2011)—Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and entertainment industries, today announced an agreement with STRATA, a premiere media buying and selling software provider, to integrate Rentrak’s TV ratings database currency with STRATA’s leading solutions for the advertising industry.
Rentrak’s StationView Essentials databases will be integrated with STRATA’s systems in order to create a unified user interface to sell and efficiently purchase all media types. The collaboration will provide an enhanced user experience by utilizing automated tools for order delivery, confirmations, client approvals, and electronic invoices. >Read More
April 29
Originally appearing in MediaPost on April 29, 2011
For the most part, digital and traditional advertising aren’t working too well together. A survey from STRATA, a media buying/selling software company, says though digital continues to grow, there are major obstacles. One major one: “clients still do not fully comprehend the value of this form of media.”
STRATA says its survey also reveals major hurdles in getting cohesive campaign goals. Part of this comes from the digital side which is fighting against a lack of advertiser demand and weak “channel effectiveness.”
The findings suggest that 93% of respondents >Read More
April 29
CHICAGO, IL. (April 29, 2011) – Digital and traditional advertising are failing to complement one another effectively, according to part two of the STRATA quarterly survey of major advertising agencies. STRATA, a leading media buying and selling software provider, found that although digital is playing a larger role, the category still faces substantial obstacles in aligning cohesively with campaign goals. Despite some years of experience with digital, clients still do not fully comprehend the value of this form of media.
As indicated in part one of STRATA’s quarterly survey released earlier this week, all forms of media made a solid comeback during the first quarter, which represented a positive return for advertising. However, the digital category while strong overall, did stumble. Survey respondents indicated >Read More
April 26
Originally appearing in MediaPost on April 25, 2011
Media buying companies report hiring was up 43% in Q1, a substantial climb from the 25% increase reported for the same quarter last year. That was among the encouraging statistics evident in a quarterly survey of media-buying companies by software provider STRATA. >Read More
April 26
Originally appearing in SPOTS N’ DOTS on April 26, 2011
A RENEWED INTEREST IN TRADITIONAL MEDIA?
Digital media remains the fastest-growing medium in the U.S., with 70% of agency buyers expect to put more money into online advertising in 2011. But that figure has been trending downward in the past two quarters.
>Read More
April 26
STRATA IDENTIFIES ADVERTISING TRENDS IN 1Q-2011 AGENCY SURVEY
As reported on CNBC
CHICAGO, April 25, 2011—Advertising is looking up in early 2011, according to the STRATA quarterly survey of major advertising agencies. STRATA, a leading media buying and selling software provider, found that new confidence in advertising during the first quarter resulted in 56% of respondents reporting an increase in overall business. TV is the most attractive draw for advertising dollars, but social media lost ground in the interactive spend category. >Read More
April 22
Every quarter STRATA conducts a survey of Media Buying Agencies (The STRATA Survey). Thursday, April 21, 2011, STRATA CEO/President John Shelton was interviewed live on Bloomberg TV about the results. >Read More
April 22
Originally published in Advertising Age by Matt Carmichael
Adding to the pool of data showing that the advertising industry is where the jobs are, media buyers are showing a dramatic increase in their hiring intentions over the same period last year, according to a quarterly survey of media-buying companies by Strata. Strata, a software provider for media buyers, has surveyed its customers on a quarterly basis since 2008. This quarter, the number of firms that anticipate hiring >Read More
April 6
This interview with STRATA CEO John Shelton first appeared April 6, 2011 at TVExchanger.com
AdExchanger.com: Can you give a bit of background with STRATA?
JS: Headquartered in Chicago, STRATA has been supplying solutions to the media buying and selling industry since 1983. The software solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including Digital, cable, broadcast, print, radio, and outdoor advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.
A Comcast Cable-owned company, STRATA has over 180 employees. On the client end, STRATA has over 12,000 media users and works with nearly half of all media buying firms.
STRATA’s system for Media Buying Agencies integrates all media into one cohesive database and user interface that allows organizations to conduct large-scale transactions. As a leader in EDI development, STRATA has integrated automated tools for order delivery, confirmations, makegoods, client approvals, electronic invoices, and much more.
>Read More
